New blog content is important for your blog because it allows for your readers to gain more insight, knowledge and interest in your articles and the blog as a whole. It is important that you focus on writing new blog content that is sharable in regards to what your readers do with the new blog content. Each and every time you create new blog content; you should put yourself in the shoes of your readers and read the new blog content you have just created – would you share it? In this article, I will cover 4 different ways to make your new blog content sharable and be happy because these 4 tactics are very simple to follow.
#1: Make your New Blog Content Sharable with Eye Catching Titles
Any new blog content that you make should include awesome titles that are eye catching. You want to create your blog post titles in a way that gets the attention of the reader and motivates them to continue reading the article’s entirety. New blog content should have new and unique titles that are not found on other related blog posts. If a reader generally enjoys the title, they might share it with others. Use numbers like “4 Way to…”, use power and trigger keywords like “MAKE” or “AWESOME” and quickly describe what the new blog content will be about like “Make New Blog Content Sharable”. Boring titles will only bore the reader and they might even pass on even giving your blog post a chance to begin with.
#2: Make your New Blog Content Easy to Share with Others
Your new blog content is only going to be sharable if it can easily be shared with others. Yes, slapping some sort of addon to your blog to show social media and bookmark sharing buttons on each post is a good idea but sharable methods don’t really stop at that point. You actually need to initiate the sharing functions by actually sharing new blog content as you create it. Post your articles on social bookmarking, individual and group Pinterest boards, Twitter, Facebook, Google Plus, other social networks and even online communities that welcome your promotions. Put the content out in front of your audience so that they have fuel to actually share with others in the niche.
#3: Make your New Blog Content SEO and Human Friendly
Being SEO friendly is as big of a deal as the experts tell you – you should always focus on optimizing your new blog content on Google and other major search engines. However, you can overdose your new blog content with SEO tactics and that will often result in poor search engine ranking and quite possibly penalties from various search engine websites. Focus on the BASICS of Search Engine Optimization:
B – Brainstorm your idea before you write it, make it perfect!
A – Attention your writing focus on humans, always write for us first!
S – Spam and other Black Hat tactics will only give you bad results!
I – Inform your readers of what they content is through great titles and headers!
C – Content should be focusing on a keyword but not too much and extremely helpful to readers!
S – Show your expertise in your new blog content, you are ranking yourself as well!
#4: Make your New Blog Content Sharable Again and Again
After you have written your new blog content, shared it and let it grow some popularity – don’t just forget about it and move on to the next new blog content. You need to always consider older blog posts that you have written in the past and especially those that did really well. Link to new in the new blog content you are writing in the future and Tweet and Facebook your old blog posts from time to time as well. Keep attention on them because they shouldn’t expire like food, they should always be fulfilling to your readers and potential future readers.
Thanks for reading my blog about making new blog content sharable. I hope you have enjoyed reading this post today and I hope it has helped you with your own new blog content strategies. Please show your support for me writing this article by sharing it with other bloggers and on your favorite social networking websites.
Your turn to comment!
How often is your new blog content shared by your readers? What other tactics are you using to make your new blog content sharable?
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A blog start page might as well be as important as the about page. A blog start page is a type of page where you want to give your readers somewhere to start reading your blog posts. Sure, readers can start reading you most recent posts but they might be missing out on all of the other really great earlier posts you have written simply because you haven’t included a blog start page on your blog. If you include a blog start page and make the link to it one of the first links to click on at the top of the page then you can show off other content you have written in the past and make your blog just that much better for everyone.
A Blog Start Page is not an About Page
The blog start page isn’t the blog about us page! Your about us page shows more about what your blog is about and about you and any other active contributor on your blog. It is mainly for information purposes and to help you develop online reputation. The blog start page is more for your readers and to give them somewhere to start to really be able to embrace that content you have written for them. Basically, you want to create a content roadmap with your blog start page. You will include some of your best blog posts on the blog start page. You will also want to give some order to these links as well. Maybe show ones for the beginners of the niche at the very top and go more advanced towards the bottom of the blog start page.
A Unique Blog Start Page
You can get online and see many examples of a blog start page on the various blogs online. A lot of them just have a small paragraph explaining to the reader what the page is and then there are a list of different blog posts that you have written overtime that might help them with their needs. That is your basic and generic blog start page – and it might be all you need, too. However, you shouldn’t be afraid of being a bit creative with your blog start page. For example, you may have created your own video blog on your niche and it would perfect to add to the top of your blog start page for newcomers to view right when they click on the page. You might also have some eBooks and free guides you want to give away for joining your email list which are great additions to add to your blog start page. Dress your blog start page up and bit and try to make it as unique as you want it to be.
Sell Your Blog with Your Blog Start Page
Now I don’t mean put your blog up for sale by the heading above. I mean that the blog start page is the perfect opportunity to sell your blog idea to your targeted audience. Basically, the blog start page is where you want to list the benefits of reading your blog at. Tell your audience why they should continue to read your blog and what you will be giving them as they read your content. The blog start page is the perfect place to weed out readers who are not there for your kind of content and who are mainly just wasting your space and memory and the blog start page is great for hooking in the actual readers that you have been targeting with your blog posts.
What to Link to Your Blog Start Page
You basically want to make your blog start page the starting point of your blog content. So if I were to create a blog start page on here (which I have planned), I would make the first couple of links about how to get started on blogging giving my beginner blogger audience some good reading material to start out with. Then I would add more links that progressively accelerate the advancement of blogging and that follow a uniform of creating, launching, writing, marketing and making money off a blog. A blog start page is also a wonder page to list all of the article series you have written. I plan to separate my article series on a different section of the blog start page. The blog start page could also list your most read and most popular posts as well as the posts that have received most comments, shares and so on. Basically, you want to list the best posts you have ever written on your blog start page.
Thanks for reading my blog post about creating the best blog start page you can create. I hope this post has helped you out with making your own blog start page. Please help support me for writing this free blog post by sharing it with others and especially by posting a link to it on your favorite social media websites.
Your turn to comment!
Does your blog have its own blog start page? What do you think is important to add to your blog start page?
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Business blogging success isn’t just reserved for businesses that have something to do with the internet or blogging – just about any company in the world can have their own blog and generate business blogging success by being active on their blog. The internet is where we all go for answers to our problems – provide that in a blog and business blogging success will be knocking at your office door. If your business lacks a blog at this moment in time, I got to say, you are really missing out on a lot of business and sales opportunities.
So if you don’t have a blog or your blog isn’t generating that much business blogging success, then I suggest you follow these 5 simple steps to increase your business blogging success today…
Step #1 – Have a Dedicated Blogger
You’re a CEO, you are running your business and focusing on earning a profit – you don’t have time to blog. Consider hiring a dedicated blogger to lead you to business blogging success. If you don’t want to pay extra, then consider an internship because being able to put your company on a resume might very well get you some highly interested interns. But with a dedicated bloggers, that person alone can dedicate themselves to your blog and that will increase your business blogging success alone.
Step #2 – Blog, Blog and Blog Some More
Your blog needs to be updated on a daily basis or at least each business day with at least one new article each day. The blogger for your blog should be posting articles about your products and services. But to expand into better business blogging success, break the articles up a bit and also post about the environment of your products. For example, you own a security alarm business… One day, blog about your Security Alarm products that you just developed and highlight the features. The next day blog about the rate at which building and homes are being broke into – the industry environment related to your business niche.
Step #3 – Get Social
You or your blogger should also be taking matters to social media as well. Social media is one of the most successful forms of driving traffic to a blog or any other kind of website. Create a page for your business and be sure to post updates about new blog posts you write on your business’s blog.
Step #4 – Watch the Comments
You should be watching the comments in two different forms here. One – Keep an eye on the comment section of your blog posts and reply to as many of them as you can to keep interacting with your customers and your audience. Two – Watch what you are saying in the comment section, don’t say anything you might regret further down the road.
Step #5 – Post Exclusive Content
Business blogging success can come with exclusive content and special offers. Find out just how many people are reading your blog posts by occasionally posting special offers for your business products and services in the form of blog posts aimed at your blog readers. Maybe you can make a special coupon code called “BLOG2014” or something like that to get a better idea of the amount of customers you can get from using a blog for your business.
Follow the 5 simple steps above and I bet you will start seeing business blogging success in no time. Thank you for reading this article and I hope you have found it to be helpful for your business and your business blogging success. Please share this article with other business owners, bloggers and on your favorite social networking sites to help show me support for writing it.
Your turn to comment!
Are you having a lot of business blogging success with your company blog at all? How often do your readers comment on your company blog?
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Blog social pages are dedicated fan pages for your blog on various social networks. For example, this blog has its own Facebook page and Twitter page! Now lately, I have been getting more active with my blog social pages because I have been running several experiments on just how important social networking is for bloggers like me and you. I have found that when I give minimal attention to my blog social pages, I get minimal activity on my blog from social media sources. However, when I am active, stretching for many days at a time on my blog social pages, I get tons and tons of traffic to my blog from social media outlets I am optimizing on. So I figure we as bloggers need to be just as active on our blog social pages as we are on our blogs, if not more active at that!
How Can I Suggest that We Be More Active on Our Blog Social Pages?
It is simple, really! Sure, your blog is the main entrée of your online marketing aspects – you want to drive traffic from your blog social pages to your actual blog. That is fine, I understand that wish. However, are you really going to spend that much time on your blog? Let’s break down blogging… What I do: Login to my blog, check for comments and reply to them, schedule a new article, updates plugins/themes that require it and then I’m done. We really don’t spend a whole lot on our blogs. If we spend longer on our blog social pages, that just means we are going to probably have a very active social networking position.
What do you do on Blog Social Pages?
BE SOCIAL! That is what you do on your blog social pages! Open one tab for your Twitter page, open another tab for your Facebook page and be social on them. Open more tabs if you have more blog social pages for networks like YouTube, Google Plus and Pinterest. Now be the social butterfly that these social networks wish for you to be…
Post messages throughout the day! Share your recent blog posts… Share old blog posts from your earlier work… Share other blog article links by your favorite bloggers… Post relevant questions to your audience and start a discussion… Post news about the niche you write about… Post, post and post some more.
Read as well! Read comments on your blog social pages from your audience and reply to them. Read their own profile and page comments if you are able to and reshare their work. Message your audience members on a personal basis and get to know them. Like things, too, people really like that (pun intended).
Your Blog Social Pages need to be Active!
They really do! In order for you to start seeing the traffic results that you would like to start seeing, you need to focus on making your blog social pages into social communities. It takes you to get your social pages to that level of activity as well so you really need to dedicate yourself to social media optimization if you want to see realistic success from using it. Be sure to embrace networking as well, like and actively visit other pages and get to know people in your social cliques so they can find your blog social pages with little or no effort.
Consider Multiple Blog Social Pages
Social media is pretty awesome when you really look at it. I’ve been on the internet for over 20 years now and social networking is about as innovative as the internet itself. Move over Web 2.0, social media is here to take the front of the line. With that, when you gain successful and active blog social pages, consider expanding to creating more social pages for your blog. Check out this great article by fellow blogging tips blogger Darren Rowse on creating a second Facebook page to get the idea of how you can be successful with this tactic. It is worth the read and the consideration.
Thanks for reading my blog post about keeping your blog social pages active. If your social pages are active, then there is going to be a nice equal flow of readers from your social pages to your blog posts. Please help support me for writing this post by sharing it with your fellow bloggers and especially on your favorite social networking sites.
Your turn to comment!
How active are you on your own blog social pages? What all social networks are you using for creating fan pages for your blog? Do you feel that you need to be just as active or more active on blog social pages as you are on your blog?
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Blog mailing lists and newsletters used to be one of the first tactics to get into when you first launched your blog. However, I have come to conclusion that blog mailing lists are a dead end feature for bloggers. Do you have a blog mailing list for your blog? How many subscribers does your blog mailing list get each month? How about each day? I subscribe to a lot of blog mailing lists and I will honestly tell you, I might read 3 blog mailing lists a year. To me, I feel that these lists are just not as important to blog readers anymore and in this article I will point out why…
Blog Mailing Lists go to Junk Mail
They tend to do it quite often! Many email providers are getting so technical and advanced with their email systems that a lot of emails that are not junk or spam are getting confused with junk or spam and getting sent right to the junk mail folder. Blog mailing lists are often victim to junk mail folders. And to try to explain to your readers how they need to adjust their email settings on their own, whether or not you know they can do it or not and go through that hassle just to keep readership active on your blog mailing lists – is it worth all that? Sometimes I wonder if blog newsletters are going to my junk mail folder because the email provider notices that I am not reading from that sender that often.
Social Networking Killed Blog Mailing Lists
It really did! You don’t need to collect blog mailing lists and send out emails once a month anymore. You can reach your viewers once or multiple times a day using social networking, instead. So instead of writing this huge email and hoping people read it – you can post some status updates once or twice a day and usually get some great analytics telling you how much of an audience has seen your updates. Let me tell you this, I and almost everyone I know is always surfing Facebook a lot more than checking email. I check my email maybe once or twice a day but I am always looking at status updates from my friends and pages I liked on my timeline at all hours of the day and night. Blog mailing lists don’t have a thing on social networking.
Blog Mailing Lists get spanked by Email Providers
In the old days, maintaining blog mailing lists was a simple task but then spam was invented by some ungodly person on the internet and email providers started becoming aggressive about blog mailing lists and other forms of mass email activities. Most email providers, web hosting services and related will limit how many emails you can send an hour and even a day and that will require you to make setting adjustments on your blog mailing lists in order for all your subscribers to get your emails without anyone of them being lost. So now people with blog mailing lists are forced to pay for maintaining blog mailing lists. Sites like MailChimp are cool and all but they charge you to send email and the bigger your blog mailing lists are, the more you will be expected to pay to send email. Guess what? Social networking updates are FREE to send!
So why are you still using blog mailing lists to send newsletters out to your readers? That is the question for today! Thank you for reading my blog post about why blog mailing lists should be taken outside and shot. I hope you enjoyed reading this article today! Please help support me for writing it by sharing it with other bloggers and especially by sharing in on your favorite social networking sites because that is how you can seriously reach an audience without obstacles being put out in front of you.
Your turn to comment!
Do you still maintain blog mailing lists for getting the attention of your subscribers? Do you think social networking is a better alternative to blog mailing lists? What other ways can you reach your audience besides using blog mailing lists and social networking?
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The Blog Promotion Series by Your Dream Blog is now complete for you to enjoy! I hope you have enjoyed my Blog Promotion Series and I hope the tips in this Blog Promotion Series help you better your own blog promotion tactics. Please have a look at the article listed in this blog promotion series below and feel free to comment on them and share them with others as well. By sharing my blog promotion series with other bloggers and on social media, you will motivate me to write even more blog promotion series for you in the future!
The YDB Blog Promotion Series
- Blog Promotion Plan – It is important that you create a promotion plan before promoting because you will have all the tools in place before the fun part actually starts!
- Network Blog Promotion – Networking with other bloggers, experts and authorities can really help you make your blog into a well-known site in the niche you blog in!
- Blog Commenting – Who would have thought that a couple comments a week could drive hundreds and thousands of new reader to your blog each and every day?
- Forum Posting – Forums are communities and communities are awesome for getting more readers, commenters and fans to your blog if you do it right!
- Social Media Promotion – If you are one of those bloggers who are not marketing with social media, then you are likely missing out on tons of traffic just waiting for you and your blog!
- Trending Blog Posts – If only you could create a new trend in your blogging niche that everyone and their brother knows about – it could make you one hot blogger!
- Video Blog Marketing – Video blogging is a great form of blogging for both video fans and content writing fans. You just need to know how to market your videos, first!
- Blog Promotion Email – It is important that you boost traffic concerns for your returning readers just as much as boosting the traffic for new readers on your blog!
- Social Bookmarking Promotion – Social bookmarking promoting is where it is at…Do you Digg it? There are tons of bookmarks waiting around for your blog’s content!
- Fan Sharing – Fan sharing and word of mouth blog promotion might be one of the best forms of blog promotion and marketing and it could make you well-known overnight!
Thanks for reading my Blog Promotion Series and stay tuned for more great blog articles to be published here at Your Dream Blog!
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Fan sharing might be one of the best forms of blog promotion which is also often called “word of mouth” promotion. The idea behind fan sharing is getting other people to share your blog and your blog posts. Usually, there are a lot of new bloggers that don’t even think about fan sharing and they don’t even ask their readers to share their posts. Now a lot of blog readers will share without being asked but to ask your readers to share usually will encourage them to do so more often because they like what you have to write about and they want to help motivate you to write more about it.
Practice Fan Sharing to Perfect It
A lot of times, your first attempts at fan sharing will result in failure and that is fine, it happens. You need to just continue to practice fan sharing tactics and different marketing approaches. Maybe you are saying the wrong words? Maybe you are being too pushy about asking people to share your content? Maybe you are not being pushy enough? The best way to go about deciding this is to look at other bigger blogs in your niche and see what they are doing for increasing fan sharing activities on their blog and blog posts. Experiment with different tactics to find out which ones work for you and your blog the best.
Encourage Fan Sharing through Blog Response
One way to increase fan sharing is to encourage blog response. Basically, you give your take on a subject and then ask your readers who blog (many blog readers are usually bloggers themselves) to blog about what you have to say about a subject and what they feel about it. Maybe they have a different take or opinion on the subject you have wrote about. You should include in your blog posts questions and encouragement for readers to comment or blog about the topic. Who knows… Maybe you will start a trend of blog responses and each blogger who responds links to your original post – that is how blog posts can get viral!
Fan Sharing and Viral Advertising
One tactic to consider when focusing your blog marketing efforts of fan sharing is viral advertising. In this instance, you want your fans to share and comment a lot on one specific subject. A lot of time, online marketers and bloggers will focus their fan sharing viral advertising efforts on the social media markets. See, you can create your blog post, submit the link to social media and focus on that submission for viral publishing. It is always good to have a good photo or image with your content when attempting viral advertising. You might also consider humor, video and other popular content-types that usually get viral shares and comments.
Work on Local Fan Sharing for Success
Local word of mouth a fan sharing campaigns work really well in the blogging niche! Most communities have their fair share of blog readers and bloggers alike. For local fan sharing efforts, I suggest doing a number of local advertising campaigns to help boost the effects of word of mouth advertising. Get a vehicle magnet or bumper sticker with your blog URL printed on it; stick it on all of your vehicles, ATVs, bikes, boats and so on. Get some business cards made for your blog and give them to everyone who might be interested in your blog or who might know someone interested in your blog. Pin the business cards up on bulletin boards at local businesses (most of them have something like this). Be creative if you can – for example, I once wrote my cycling blog’s URL in the gravel of a bike path. I even got comments from readers who found it that way – it works!
Target Influencers for Fan Sharing
When attempting any fan sharing efforts of marketing your blog, you should always target influencers. Target sharing and promoting actions with those you know who will talk about it with other people. You should find people in your blogging niche who are outspoken and very talkative in the niche and target them to promote your blog using word of mouth techniques.
Thanks for reading my article about fan sharing. I hope this article has helped you out with your blog promotion tactics. This is the last article of my Blog Promotion Series. Please help support me for writing this article and this entire series for you by sharing my blog with other bloggers and especially on social media.
Your turn to comment!
Do you ever practice fan sharing and word of mouth promotion for your blog? What are some of the more creative ways you have used fan sharing to promote your blog online and offline?
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Social bookmarking promotion is a wonderful method of getting more traffic and readers to your blog. The idea behind social bookmarking promotion is that you are saving a blog post on your blog as a “favorite” or “bookmark” but everyone on the social bookmarking promotion network can see what you are favoring and check it out for themselves. There are tons and tons of social bookmarking promotion websites out there for you as well so why not give them a shot? A few of my favorite social bookmarking promotion sites are Digg, Stumble Upon and Pinterest and I recommend you give them all a try or two and see how they too can help you and your blog.
Experiment with Different Social Bookmarking Promotion Sites
Don’t just find one or two social bookmarking promotion sites that you like and only share your content on them – focus on as many social bookmark sites as you can find and make it a habit to share each blog post you make on each of those sites. The same traffic will likely not be hanging out at each site so by sharing on multiple sites, you will have a better chance at getting a lot more different kinds of reader traffic to your blog. You might not get that much of a rank at one social bookmarking promotion site but Google and other search engines will still see the link as a back link and if you do rank high on another bookmark site, the big boy search engines will also take notice of that as well. By only choosing to bookmark on a couple of sites, you risk raising the popularity and ranking of your blog – don’t make that mistake!
Make Time to Submit to Social Bookmarking Promotion Sites
A lot of blogging gurus will tell you to pay for an automated script or sign up for a free service that will submit each blog post you make to a large number of social bookmarking promotion sites. I don’t recommend this tactic for two main reasons! ONE – Google and other search engines can usually tell if your links have been mass submitted to multiple websites and since this tactic is often used by Xrumor-type spam bots, it could harm your overall search engine rank by mistake. TWO – It looks fake because it is fake and it’s hard to hide being fake on the internet these days. Instead of being fake about it, make time to submit to multiple social bookmarking promotion sites so that you can make it as realistic looking as you can as well as be able to use all the features the site has to offer to you to make your submission appear to more viewers. Blog promotion requires time and dedication and if you cannot do that or cannot find someone else to, promoting your blog is going to be a very difficult chore.
Share Useful Content on Social Bookmarking Promotion Sites
This tip boils down to what you are writing about and how you are writing it. People who use social bookmarking promotion sites are usually surfing the sites and looking for useful and helpful-type content to read about. You need to focus on writing awesome blog posts that people actually want to read. One thing I constantly focus on when writing each and every blog post I make, is to help another person with an issue. That is my priority – I want every blog post I make to help another person do something whether it’s to solve a challenging problem or sharing my experience on an alternative solution to an issue. News articles will also get good attention on social bookmarking promotion sites as long as the news is new or at least a new take on a story. Remember – No one wants to read the same thing that everyone else is writing about so be sure to do some research before writing your next article to share on social bookmarking promotion sites.
Ethical Social Bookmarking Promotion is Required
Ethics are very important when it comes to promoting your blog on the internet. If you attempt to cheat the system or trick it, your unethical tactics might eventually get you into trouble. Trouble as in Google and other major search engines giving you a horrible rank or even blacklisting (banning) you from their search engines altogether for being identified as a spammer. Once you get blacklisted, it is next to impossible to recover. You also risk your niche audience identifying that you are attempting to cheat the system and that they should never trust you or your content again. If you lose your audience, you can kiss any chance of recovering from it goodbye. Don’t do anything that could be seen as shady such as opening up several accounts of social bookmarking promotion sites only to rate your own content, hiring services to rate your content, using automated mass-submission services and posting inaccurate and/or misleading content on the bookmarking sites. If you cheat and get caught, I am afraid to say you deserve anything bad that happens afterwards – no one likes a cheater!
Gather Intelligence on Social Bookmarking Promotion Sites
In order to properly use a social bookmarking promotion site to its fullest advantage, you need to understand it as fully as you can. For each social bookmarking promotion site you use, take a look at the features they have to offer and understand what they mean and what they will do for your sharing activities. Then explore the community – get an idea of how members of the community use the community and how they find interesting content. Try to find your own blog’s niche audience on the community and gather intelligence data on how they use the community so that you can post in favor of how they are using the site. You should also become an active member of the site by completing your profile, uploading your avatar and even reading and sharing other peoples’ work as well. If you are just there to promote, others might take notice of that and not take you as seriously as you would like to be taken.
Encourage Your Audience to Help Out with the Social Bookmaking Promotion
You don’t have to do these social bookmarking promotion tactics on your own, you know! You can encourage your readers and audience to also share your blog posts on social bookmarking promotion sites as well. You could also ask your friends and family to help out if possible as well. I suggest you add features to your blog that allows readers to share your blog posts on social bookmarking promotion sites. WordPress offers tons of free addons to make this possible – focus on the addons that have the most social bookmark sites to share on because as I said before, the more sites to share on, the better the chance you will get more traffic and readers on your blog.
Thank you for reading my article on social bookmarking promotion methods and how these methods can bring your blog more traffic. I hope you have enjoyed reading this article and I hope it can help you get more traffic to your blog as well. Please help support my for writing this article by sharing it with other bloggers that you know and admire and by also sharing it on social media and social bookmarking sites as well.
Your turn to comment!
Are you doing social bookmarking promotion tactics on your blog these days? What are some of your favorite social bookmarking sites and why do you enjoy them so much?
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Sending blog promotion email messages to your newsletter subscribers is a great way to get returning traffic to your blog each time you post a new update on it. Of course you need to make sure you have the newsletter subscribers for your blog in order to send blog promotion email messages to users in the first place. As long as you are not spamming the inbox of your blog promotion email subscribers, you can really drive a lot of traffic back to your blog using this method. In this article I will show you how to build a basic blog promotion email list as well as how you can master your blog promotion email writing skills.
Subscribers Needed for Blog Promotion Email
First thing first, you need actual newsletter subscribers before you start sending out blog promotion email messages to your audience, right? So how would you go about getting these subscribers? First, I recommend adding an opt-in type form on every page of your blog. Put it at the top on the sidebar so that readers on your blog actually see it. Add some sort of Call-to-Action commend to the box to increase subscriptions. As an example, you could add something along the lines of “Subscribe now to get more tips about…Your Niche Here”. Another way to gain blog promotion email subscribers is to offer them something in exchange for subscribing to your email. Maybe offer them a free eBook or two and then keep giving them free eBooks every now and then while they are subscribed to the newsletter. There are many more methods out there available for getting more subscribers – do a quick Google search for more and enjoy all the results.
Promote Posts with Blog Promotion Email
The best way to use a blog newsletter for blog promotion email tactics is to promote your blog within the newsletter issues that you send. You should start out with a good strong title that relates to the post you will be spotlighting but isn’t the exact title of that post. You want to keep things unique and never repeat anything word for word otherwise the reader might get bored very quickly. Then move on to the spotlight post – Put in a couple of paragraphs of related teaser content (that isn’t word for word of the article) and then provide a link to the post related to the content on the newsletter. Some bloggers will write an entire article each and every time they send a newsletter just to promote one post. I am not entirely sure that is the best practice because it gives the subscriber something regular to expect. I think breaking email newsletter issues into different practices is a better idea – sometimes you send a long article promoting a post while other times you send just a few sentences promoting a post. Be unique, creative and innovative about sending out blog promotion email newsletters for the best results.
Don’t send too much Blog Promotion Email
The one mistake which you do not want to make is spamming the inbox of your subscribers. Sure, they did sign up for your blog email promotion list on their own but they didn’t sign up to get one email a day from you or several emails a week, even. I would recommend either sending an email newsletter once a month or quarterly during the year (4 times a year). This will keep you away from being seen as a spammer and still allow you to do some good blog email promotion for your current readers. So each month or quarter you send your email newsletter, choose the most recent post on your blog or the most recent longer post and spotlight that for the newsletter. Then take about 5-10 of you more recent posts on the blog and link their titles on the newsletter in a “Further Reading” section of the issue. This will allow you to spotlight your best recent article as well as promote other recent articles you have written as well.
Add Something Unique to Your Blog Promotion Email
In order to make the best out of your blog promotion email messages, you need to add something fresh and unique to each issue you send. If it’s the same old, same old content – your audience will eventually get bored and quit reading them or worse, they might even unsubscribe from your newsletter altogether. But what can you add to a newsletter to make is fresh and unique against the actual content on your blog? I suggest considering many different things including adding an article to each newsletter that is exclusive to only that newsletter issue, offering hidden premium article links and free eBooks or guides exclusive to newsletter subscribers from time to time, sharing content such as industry news and content that others have written and even including special offers, deals and freebies only to your newsletter subscribers. The best way to make your blog promotion email list unique is to be creative about doing it.
Master Your Blog Promotion Email Writing Skills
In order to send great blog promotion email to your subscribers, you need to master your writing skills. You not only want to improve your spelling and grammar as best as you can but you want to focus on other aspects of righting as well. You should look up and master Call-to-Action writing and materials used to draw readers into performing some sort of action in association with your blog. You should also discover the various marketing languages out there and experiment with each of them to see which ones give you and your blog the better results in the end. Self-editing is probably what you want to master in terms of writing great content. A few pointers to remember when self-editing is to read the text out loud after you have written it and slowly so that you can identify any errors or confusion in your writing and to read the text as if you were a guest. You basically want to write with perfection to a point where you can sell the story to yourself if that makes any sense to you at all!
Thanks for reading my article about driving returning traffic to your blog by using blog promotion email tactics. Returning traffic is just as important a new traffic if not even more important simply because returning traffic are fans that have already been established. I hope you have enjoyed reading this blog post today. If you have, please share it with other bloggers and on social media to help show me support for writing it.
Your turn to comment!
Do you send blog promotion out to your readers at all? If so, how often do you send email out to them? What sort of material are you adding to your blog promotion email?
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Video blog marketing deserves its spotlight in the Blog Promotion Series as well. Many of you these days are leaving the traditional content writing blog method and going towards the video blogging world and that is fine – do whichever makes you comfortable the most because they both work one in the same. You could even do both! Write on a blog website and publish video blogs on YouTube or something like that. You could even create a video to associate with a blog post you wrote. The options are pretty much endless on what type of blogger you decide you want to be. But in this article, I will focus on blog marketing strategies having to do with videos.
Video Blog Marketing doesn’t stop at YouTube
YouTube is a great video service and it’s often used by billions and billions of internet users each month but you don’t have to focus all of your video blog marketing efforts on YouTube. There are a few others that you should consider as well. One other video blog marketing haven to consider is Live Leak, a popular video site where often “leaked footage” of events are uploaded and shown to the world. Even if you have nothing to “leak”, you still should consider Live Leak simply because of its large audience waiting for “leaked” media to be posted. Focus on words like “leaked” and “Secrets” in your video title and you might get more hits on a site like Live Leak. Vine is another growing video blog marketing tactic – a video uploading site that allows you to upload 6-second long videos. Now 6 seconds isn’t very long so you will really need to tap into your create side when creating videos on this service. Vine seems to be fairly popular on Twitter as well. So don’t just focus on one video site that everyone else is using because there are tons more out there that can drive even more traffic to whatever you are promoting.
Master Video Blog Marketing with Viral Video Focusing
If you really want your video blog marketing to be huge and extremely successful, then you need to focus on creating viral videos. A viral video is a video seen and shared by a lot of people. Most people won’t consider a video as a viral video until over hundreds of thousands of people has seen and shared it and sometimes even right up there in the millions. But what can you do to make a video, viral? Most viral videos are funny or just completely epic to watch so focus on those two factors. If you are into niche-based video blog marketing, integrate humor and “epicness” into your videos. For example, if you have a video of your dog running into a glass door (hopefully it didn’t get hurt), you could integrate that into a video somehow. Like let’s say I create a video about “Blog SEO Tactics” and in the video, I say that keyword stuffing is a bad idea and then I warn my audience what will happen if they stuff keywords and then I show a clip of my dog running into a glass door. That is what I mean by integrating humor or epic content into a video. The trick here is not only making someone laugh and smile at your video but teaching them something in the process.
Mention Your Fans when doing Video Blog Marketing
You will likely get some or even a lot of fans once you start video blog marketing. People love videos and they love videos a lot. I watch TV maybe 24 hours within an entire year. Once YouTube came around and other video sites, I no longer really needed TV – I am one of the many who would rather watch short videos on a subject on the internet than watch a commercial-infested show on the television. But I am getting off-topic here… FANS! You want to mention your fans in your videos because they are likely watching each and every one that you make. Now don’t get all stalker on your fans and share personal information or say anything at all that could be taken the wrong way and make them look bad or ignorant or something like that. If a fan publically asks a question, then make a video specifically for them answering that question and crediting them for asking it. Little things like that will go a long way in earning a dedicated fan who will watch your videos, comment on them and share them with their friends. You want other people to watch your videos, so focus on making other people happy with your videos.
You can use SEO with Your Video Blog Marketing Tactics
You wouldn’t think Search Engine Optimization (SEO) is a big importance when it comes to video blog marketing but it really is in many ways. SEO is just as important to master in terms of video blog marketing as it is with regular blog marketing. However, SEO for video blog marketing appears to be a lot easier than regular blog marketing simply because there are fewer things to do because you can’t exactly add SEO features to your voice…though I am sure Google is working on it. But focus on what you can do in terms of video blog marketing SEO tactics such as using keywords. Keywords in your title and description can help search engines better rank your video in their search results. I say add the keyword or keyword string to your title near or at the beginning and then one keyword or keyword string in each paragraph you write on the video’s description. If you can include a video transcript then you should also be doing that. Sure, it takes more time and effort to write a transcript but it also gives Google and other major search engines more content to rank your video by.
Watch Comments when Video Blog Marketing
Especially on YouTube, if you plan to allow comments on your video blog posts, you need to keep an eye on the comment section. This is for 2 main reasons. First of all, you should be communicating with your fans because it will show them that you care about what they have to say and they will often return again in the future. Even if a fan just thanks you for sharing the video with them, you should at least reply with some sort of conversation starter such as “You’re welcome Username, What part of the video did you enjoy the most?” or something along those lines. The second reason to watch the comment area is because YouTube comment sections are infamous at becoming swamps of abuse, racism and terrifying comment pools. You should always moderate comments by removing the ones who are causing trouble and report those who need to be reported. If you fail to pay attention to the comment area, you might fail at video blog marketing for that video simply because the fighting could get so bad that is scares real fans away from the page.
Thanks for reading my article on video blog marketing and I hope it helps out. Please help support me for writing this article by sharing it with others and especially on social media websites as well.
Your turn to comment!
Do you get into video blog marketing at all? What are some other great ways to market video blogs online? Have you ever made a video blog before?
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